Hand us the product and the date. We’ll return the landing page, the launch emails and the messaging guide, for one flat fee agreed before we write a word.
Here is what arrives in your inbox, and the thing we thought you’d ask next: yes, you own every word the day the final invoice is paid.
We draft the page the way a buyer reads it: promise, proof, objection, price, ask. You receive annotated copy that your designer can lay out without a single follow-up question.
Each with two subject-line alternates and a plain-text version.
Positioning line, three proof pillars, the words to use and the words to leave out. Your support team and your next hire will both thank you.
working days from signed brief to final files. Ten, if you take the rush slot.
Mark up the draft however you like. We’ll turn comments around within two working days.
Half holds the slot, half arrives with final files. The quote lists exactly what each part covers.
Before you sign, you’ll have this calendar with real dates on it. Here is the shape of it.
Forty minutes on the product, the buyer and the date.
We read your calls, reviews and competitors, then send back a one-page voice note.
Annotated copy arrives for your first read.
The seven-email sequence and the messaging guide land together.
Edits applied, everything delivered in the format your team uses.
The best launch copy begins with your customers’ own words. Send whatever you have: sales-call recordings, support tickets, reviews, a half-finished deck. We’ll read it all and tell you plainly what’s still missing.
If you’d rather talk it through, ring (516) 808-9070 Monday to Thursday between 11am and 5pm, or Friday until 2pm. A real person will answer.
— Napier Row, 4 Sinclair Drive
Every package is a single flat fee. If your scope grows partway through, we’ll tell you and quote the change before any extra work begins.
For a product that needs one strong page and a launch-day announcement.
Positioning, proof pillars and a word list, for teams who already have pages but no shared voice.
Ask about the guideThe full set, written to speak with one voice across page, inbox and brand.
Seven emails with subject-line alternates, for launches where the page is already built.
Ask about the sequenceFor launches with a pricing page, a waitlist and a long tail of follow-up.
Launching inside ten working days? Mention it in the form and we’ll confirm whether the calendar allows it, on the same day.
Two minutes of form: the product, the date, the package you have in mind. A rough note is plenty.
Usually with one or two questions and a time for the brief call. Messages sent on Friday afternoon are answered Monday morning.
A flat figure, the dated calendar and the list of deliverables. Half holds your slot; nothing else is due until final files arrive.
Everything here is optional except your name, email and a line about the launch.
Your product page or a demo link, any customer call recordings or reviews, and your launch date. Rough and unfinished is fine; we’ll ask for anything else we need.
Two rounds of edits are inside every fee. If the brief itself changes partway through, we’ll say so plainly and quote the change before doing it.
Yes. Send it and we’ll work within it. If you don’t have one, the messaging guide in the Launch Pack is where yours gets written down.
The seven-email sequence runs from the teaser to the day-after follow-up. Ongoing lifecycle emails, such as onboarding or win-back, are quoted separately.
Half of the flat fee holds your slot and half is due when final files are delivered. You’ll receive an invoice by email for each.
